In today's edition:

• Building a Business on Someone’s Platform (Pros & Cons)

• Finding a Job through Your Existing Network

💡 THE BIG IDEA

🏗️ Building on Other People’s Platforms

Building on other platforms isn’t new.
Zynga built games on Facebook.
People run stores on Amazon.
Lots of apps are built just for Telegram.

Now, a new platform is growing: Farcaster — a social network built on crypto.

Many people haven’t heard of it.
But some already made millions building on it.
(The Optimism Show started there too!)

🧪 A Playground for Builders

Farcaster is like Facebook + Minecraft.
You can build almost anything.
It’s full of developers, marketers, and “vibe coders” trying new ideas.
And because it’s still quite small, you can connect with almost anyone on the platform.

In our latest episode, we talked to Sinaver, the founder of Payflow — an app for sending payments on Farcaster.

He built it from scratch.
It worked. People liked it.

But then Farcaster launched Warplet — their own payment solution.
Just like that, Sinaver’s year of work became much harder to grow.

🤔 Should you build something the platform might copy?

Or only build things they won’t touch?

It’s a hard call.“If you want to make money, don’t build what they’ll replace.”

🛠️ What Entrepreneurs Can Do

If you want to last, you have 2 paths:

1. Build tools and products the platform doesn’t plan to make
   (like analytics, developer tools, or storage)

2. Make something people love using
   Even if the platform copies it, your fans might stay loyal.

🎯 Play the game, but know who owns the board

Building on platforms is fast and fun.
But they can change the rules anytime.

So if you're just there for the good vibes — enjoy.
But if you're building for the long term:

• Pick your battles

• Find the gaps

• And always watch the platform’s roadmap

Whether it’s Farcaster, Amazon, or Shopify —
know who owns the land you’re building on, and complement rather than compete.

⭐ FUTURE OF WORK

🧊 Finding a Job in Today’s Era

Even with crypto prices down, jobs in AI, software, and blockchain are booming—from skilled dev roles to entry-level design gigs and grad-friendly openings.
The catch? Most of them are never posted.

That’s where Icebreaker comes in.

🔹 Verified Resume, Onchain → Your Icebreaker profile connects your real-world experience, onchain reputation, and social identity across Farcaster, LinkedIn, and more.
🔹 Find Jobs Through People, Not Portals → See who’s hiring, where your network works, and the exact path you need to take to land warm intros.
🔹 Built for Students & Job Seekers → Show what you can do (not just your title), and get discovered without spamming job boards or getting ghosted.

⭐ INVITE 3 FRIENDS > GET CUSTOM CHARACTER